It's time for ACTION on salt.

Many people now know that eating too much salt is bad for their health and are actively looking to cut down. However, 75% of the salt we eat comes from salt added to food by the food industry – we might want to #EatLessSalt but we need some help to do so!

That help needs to come from the government and the food industry. The UK's once world-leading salt reduction programme, led to a 20-50% reduction in the salt content of many products between 2003 and 2011. The amount of salt the UK ate each day fell from an average level of 9.5g to 8g, a huge 15% reduction. Average blood pressure also fell, in addition to a fall in the number of deaths from stroke and heart disease. In 2011, salt reduction was moved to the Department of Health. Since then we've seen very little progress on salt reduction. 

It is unacceptable that the UK population is burdened with unnecessary deaths. It is unacceptable that the next generation face a future of preventable health conditions.

It's time for ACTION.

• ACTION The food industry must commit to salt reduction
• ACTION The government must commit to a strong salt reduction policy 
• ACTION The public must make their voice heard! Write to food companies to ask for less salt in food, write to your MP to ask for a more ACTION on salt, share your personal salt reduction strategy on social media, encourage friends and family members to add less salt to food and to choose the lower salt option